What's the typical MSP margin?

MSPs typically realise 40-60% gross margin on subscriptions and 20-30% on voucher sales. Margins are set by you and automated through Stripe Connect.

Do I need to host any infrastructure?

No. TheWiFy operates the cloud RADIUS, dashboards, and captive portal infrastructure. You operate the customer relationship and the brand.

How is the onboarding process?

Standard onboarding is 1-2 days for the platform (white-label setup, DNS, training) and 1-2 weeks to fully launch a new client venue end-to-end.

Can I migrate from another vendor?

Yes — bulk venue import, portal templates, and voucher migration utilities make moves from SocialWiFi, Cucumber, or Tanaza straightforward.

MSP & ISP Partner Program

Build a managed WiFi business — on your brand, on our platform.

TheWiFy gives MSPs and ISPs the entire managed guest WiFi stack: white-label dashboard, captive portals, RADIUS, voucher sales, marketing automation, and automated billing. You operate the brand. We operate the infrastructure.

What you get

A full managed-WiFi product, branded as yours.

Everything you'd build over 18 months — already built. Spend your time selling, not running RADIUS.

Full white label

Your logo, your domain, your email senders. Zero TheWiFy attribution in front of end clients.

Recurring revenue model

Subscription billing + voucher revenue share. Margins typically 40-60% on subs, 20-30% on vouchers.

Multi-tenant dashboard

Manage hundreds of venues from one MSP login. Super → Reseller → Venue hierarchy with full RBAC.

Hardware-agnostic

MikroTik, Cisco Meraki, Aruba, Ubiquiti, TP-Link Omada, Ruckus — no rip-and-replace.

Custom domains per venue

wifi.clientvenue.com on every captive portal. TLS auto-provisioned and renewed.

Onboarding automation

CSV upload to provision 50 client venues in 10 minutes. API for deeper integrations.

Tenant isolation guaranteed

Database-level isolation between every MSP, every reseller, every venue. Verified by pentest.

AI marketing built-in

Pass through AI-powered campaign generation as a value-add to every venue you manage.

Revenue model

Four revenue lines. One Stripe Connect account.

Margins are set by you and automated. Subscriptions, voucher sales, campaign packs, and onboarding fees all flow through your Stripe Connect account with your splits applied.

40–60%

Subscription revenue

Typical MSP margin on monthly subs.

20–30%

Voucher sales

Revenue split on each WiFi voucher sold.

~50%

Add-on campaigns

Margin on AI-generated campaign packs sold to venues.

Yours

Setup + onboarding

Keep 100% of setup fees you charge clients.

Onboarding

Live in days, not months.

Standard onboarding moves an MSP from "applied" to "selling under their own brand" in under two weeks.

Apply

Send us a short form about your client portfolio and target market.

Onboarding call

We provision your MSP tenant, brand it, and train your team.

White-label setup

Custom domain, DNS, branded emails, sender domain — go live in 1-2 days.

Migrate or onboard

CSV-import existing clients, or onboard new ones with template portals.

Earn

Subscriptions and vouchers flow through Stripe Connect with your margins applied automatically.

Who we partner with

An ideal TheWiFy partner is…

A regional MSP already selling connectivity to hospitality / retail / coworking

An IT integrator looking to add recurring revenue to a project-based business

An ISP or telco wanting a branded managed-WiFi value-add for business customers

A network reseller already MikroTik / Cisco / Aruba certified

A marketing agency looking to layer a martech product on their venue clients

A franchise IT vendor managing WiFi for 50+ locations across a brand

MSP Partner FAQ

Ready to add managed WiFi to your services?

20-minute call to talk through your client portfolio, your margin requirements, and the white-label setup we'd build for you.